AZTEC TENTS

Aztec Tents

Brief: For the past 50 years, Atec Tents has been one of the nations most renowned manufacturers in tent, canopy, and frame structure design. Their tent products have served events such as, NFL, Grammys, PGA, NASCAR, Emmys, Indy Raching League, and much more. Their website had not been updated since 2005 and needed a complete overhaul. The webiste needed to be responsive, but it also needed to showcase all of their products, instructional videos, photography, tent diagrams, and much more. With the launch of the new website, they also wanted a corporate campaign with messaging tied back to the manufactoring and customer service aspect of their work.

Role: Lead Designer

Deliverables: Website Re-design, Video & Photography Direction, Digital Campaign, Print, Copy

Industry: Tent Manufactoring

Aztec Tents Product desktop layout

The new website design also took into consideration the amount of text, photography and video that was on the website. Most their product photography was either burried somewhere else on the website or wasn't available at all.The previous Aztec Tents website had met the needs of the time when it was desinged in 2005. One of the most important issues, was that it was not mobile responsive. Many of their customers would complain that they were unable to navigate through the website on their mobile phones.

Aztec Tents Products page on an Iphone X

With the website being mobile responsive for the first time, it allowed for a cleaner layout and much better user experience. Titles and body copy were made more identifiable, and product images were easily integrated.

Aztec Tents Print ads
Aztec Tents Facebook single image ad
Aztec Tents Facebook multi-image ad

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© Sergio Solorzano//2022